Pathlight

People, not spreadsheets

Automation

SaaS

Creative Team
Anna Salazar, Creative Lead
Victor Salazar, Motion

Services
Brand Identity
Design Guideline
Illustration
Iconography
Collateral Design
Art Direction
Animation

Pathlight Team
Alexander Kvamme, CEO
Trey Doig, CTO

Pathlight is the first intelligent platform built for frontline managers and the organizations they help lead. The software keeps employees performance in track by giving managers more insight on data and analysis, as well as easing communication lines between different departments and employees.

We created a visual identity and branding centered around the people using pathlight and their progress, milestones and achievements.

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