Pathlight
People, not spreadsheets
Automation
SaaS
Creative Team
Anna Salazar, Creative Lead
Victor Salazar, Motion
Services
Brand Identity
Design Guideline
Illustration
Iconography
Collateral Design
Art Direction
Animation
Pathlight Team
Alexander Kvamme, CEO
Trey Doig, CTO
Pathlight is the first intelligent platform built for frontline managers and the organizations they help lead. The software keeps employees performance in track by giving managers more insight on data and analysis, as well as easing communication lines between different departments and employees.
We created a visual identity and branding centered around the people using pathlight and their progress, milestones and achievements.