AllStripes
Rare disease research
Data Research
Health
Team
Anna Salazar, Creative Lead
Victor Salazar, Motion
Services
Brand Identity
Design Guideline
Illustration
Iconography
Collateral Design
Art Direction
Social Media Templates
Animation
AllStripes Team
Nancy Yu, Cofounder/CEO
Talea Miller, Director of Marketing
Melissa McLean, Design Director
AllStripes empowers patients and guardians by collecting data on rare disease to generate regulatory-ready evidence for drug research in rare disease. AllStripes also provides an exciting platform for the rare disease community to bring awareness to their cause and share their stories.
The team came were on the process of changing their name from RDMD to AllStripes and were looking to create a new identity and visual language that better reflected the strength, uniqueness, and empathy of the rare disease community.
The zebra is an incredibly influential icon to the rare disease community. We created a logo which represents the zebra and progress. When it came to branding we focus on the strength and positivity of the patients, our goal was to give them a brand to be proud and happy about.
