Numina

Numina collects data in major metropolitan cities nationally and internationally. Their mission is to make these physical spaces safer for every: Pedestrians, cyclists, those with special physical needs, and even pets. Their high-tech AI sensor is able to survey busy street intersections with with reliable, efficient and affordable data collection.

They were not happy with their old logo and branding, it lacked personality and didn’t reflect who they were as a company. Working closely with their founder, Tara Pham, we were able to come up with a brand identity and language that feels modern and innovative.