People, not spreadsheets
Pathlight
Automation
SaaS
Art Director & Design
Anna Salazar
Services
Brand Identity, Design Guideline, Illustration, Iconography, Collateral Design, Art Direction, Animation
Partners
Client: Alexander Kvamme, Trey Doig
Motion: Victor Salazar
Pathlight is the first intelligent platform built for frontline managers and the organizations they help lead. The software keeps employees performance in track by giving managers more insight on data and analysis, as well as easing communication lines between different departments and employees.
We created a visual identity and branding centered around the people using pathlight and their progress, milestones and achievements.
