Airbnb
Categories OOH Campaign
B2C
Hospitality
Creative Lead, Design
Anna Salazar
Creative Direction
Scott Trattner, Eric Grunbaum, Bekah Sirrine, Claire Whigham, Bridget Harris, Nancy King
Team
Elly Holdeman, Nick Gelbard, Elizabeth Bassett, Michael Kremer, Paul Wysocan, Evan Nagan, Benjamin Hinamanu, Ali McNair, Patric Franz, Neil Harris, Jan Roeykens, Whitney Mcgraw, Elyse Johnson, Amy Silverman, Jennifer O’Keefe, Mandi Holdorf, Jessica Lo, and many many more.
Airbnb prepared for an influx of travel after the global pandemic by launching Airbnb Categories. A new way of making millions of unique homes discoverable to guests who would have never known existed otherwise. The spots immersed out viewers and explored some of the most unique categories and stunning stays. The visuals were paired with knee-slapping great copy.
Airbnb Categories ran nationally and internationally in New York, Los Angeles, San Francisco, Chicago, Atlanta, London, Paris, Marseille, Berlin, Hamburg, Milan, Rome, Madrid, Barcelona, Sydney and Melbourne.
