WeFinance
Crowdfunded loans set by you
FinTech
Art Director & Designer
Anna Salazar
Services
Brand Identity
Design Guideline
Illustration
Iconography
Collateral Design
Web Design
Art Direction
Animation
WeFinance Team
Eric Mayefsky, Willy Chu, Sebastian Fung, Tiffany Pham
This San Francisco startup made it their mission for people fund their dreams by allowing them to crowdfund a loan from their friends, family, and their community. WeFinance also created a pledging system where friends and family can leave pledges on the person’s profile to increase their chances of getting more funds from the community.
The team came to us to create a new brand look which better reflected the company’s values and one those of their audience, who were mostly students. Keeping in mind our audience’s youth and the platform high social engagement, we set out to create a brand full of energy and charisma for today’s audience.
