Numina
Unprecedented street level data
Technology
Computer Vision
Art Director & Designer
Anna Salazar
Services
Brand Identity, Design Guidelines, Art Direction, Illustration, Iconography, Web Design, Design Collateral, App UI elements
Partners
Tara Pham, Co-Founder& CEO
Martin McGreal, Co-Founder & CTO
Paul de Konkoly Thege, Ops Manager
Numina collects data in major metropolitan cities nationally and internationally. Their mission is to make these physical spaces safer for every: Pedestrians, cyclists, those with special physical needs, and even pets. Their high-tech AI sensor is able to survey busy street intersections with with reliable, efficient and affordable data collection.
They were not happy with their old logo and branding, it lacked personality and didn’t reflect who they were as a company. Working closely with their founder, Tara Pham, we were able to come up with a brand identity and language that feels modern and innovative.
